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Today, I have a lovely guest post from a friend of mine, Travis Simmons. He’s here to enlighten us about one of the “unseen heroes” of book success. I hear a lot of bantering about what is most important for a book to take off and sell LOTS of copies. A great story? A fantastic cover? Editing? Formatting? Thing is, they are ALL important but for very different reasons.

Who cares if we’ve written the next “Great American Novel” if the cover looks like our cousin in junior college slapped it together with a pirated copy of Photoshop? The cover can be great, but if the story (sample pages) reflect amateurish writing? Likely people won’t click to buy. Sure we all make punctuation and grammar errors. A few? Most readers (who aren’t also writers) won’t see them. But, if the prose seems as if we slept…