Coca-Cola 2nd Lives

KMGN: This is amazing! Where can we get such wonderful addicitions here in America?

Inspirational Geek

Global super brand Coca-Cola has recently joined forces with advertising agency Ogilvy & Mather in China and launched 2nd Lives as a campaign to form part of their global sustainability programme.

All of the 16 components represent brilliant creativity to use, re-use, and extend the life of the iconic plastic bottle that is often otherwise discarded.

Yes, some people do re-use them occasionally (I remember trying to fashion my own version of a Super Soaker out of one when I was younger, never with the success of the add-on they’ve come up with now though!), but largely the bottles are thrown away or recycled where possible.

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I especially like the transformation into a felt tip marker and a pencil sharpener, who doesn’t love cool stationery?

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The product roll out seems to be constrained only to Asia, but I’m hoping if it is a success we may see it in Europe before long.

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About Henrietta Handy

I am a Kentucky mountain girl far from home, perhaps far from the girl years. I am an aspiring writer with a wonderful husband who puts up with this writing and reading addiction I have. He also puts up with all of the yarn and knitting. I have four canine children and a ton of friends I love dearly. I was diagnosed with rheumatoid arthritis at the age of 2 1/2 and have still managed to have a good life despite all the pain. So, I invite you to join me in this journey and just possibly have fun along the way.
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