Global super brand Coca-Cola has recently joined forces with advertising agency Ogilvy & Mather in China and launched 2nd Lives as a campaign to form part of their global sustainability programme.

All of the 16 components represent brilliant creativity to use, re-use, and extend the life of the iconic plastic bottle that is often otherwise discarded.

Yes, some people do re-use them occasionally (I remember trying to fashion my own version of a Super Soaker out of one when I was younger, never with the success of the add-on they’ve come up with now though!), but largely the bottles are thrown away or recycled where possible.

I especially like the transformation into a felt tip marker and a pencil sharpener, who doesn’t love cool stationery?

The product roll out seems to be constrained only to Asia, but I’m hoping if it is a success we may see it in Europe before long.