Coca-Cola 2nd Lives

KMGN: This is amazing! Where can we get such wonderful addicitions here in America?

Inspirational Geek

Global super brand Coca-Cola has recently joined forces with advertising agency Ogilvy & Mather in China and launched 2nd Lives as a campaign to form part of their global sustainability programme.

All of the 16 components represent brilliant creativity to use, re-use, and extend the life of the iconic plastic bottle that is often otherwise discarded.

Yes, some people do re-use them occasionally (I remember trying to fashion my own version of a Super Soaker out of one when I was younger, never with the success of the add-on they’ve come up with now though!), but largely the bottles are thrown away or recycled where possible.

Coca cola1

Coca cola2

Coca cola3

I especially like the transformation into a felt tip marker and a pencil sharpener, who doesn’t love cool stationery?

Coca cola4

The product roll out seems to be constrained only to Asia, but I’m hoping if it is a success we may see it in Europe before long.

View original post 66 more words

About Henrietta Handy

I have returned home to the mountains. No more am I "a mountain-girl far from home." Diagnosed with rheumatoid arthritis at 2 1/2, I understand pain, fatigue, laughter, joy, and love all while on crutches and in wheelchairs. This blog is just about me, mostly the writing side, but there are forays into so many different topics. I am married to a wonderful husband who puts up with my writing, knitting, yarn, with the love of a saint. We have fur babies, and one cat who rules us all.
This entry was posted in Uncategorized. Bookmark the permalink.

Comments & replies

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s