When you hear “stats,” most bloggers think “traffic,” and that makes sense. Many of us care about the number of views our posts receive, and want to see them grow. Blogging is never solely about numbers, though — it’s about making your voice heard, fostering relationships with others, and building a sense of community.
Approaching these goals with a data-informed mindset can get you closer to achieving them. Here are three stats that can help you make smart decisions when it comes to planning your posts and finding and engaging your readers. Whether you blog from a computer, a tablet, or your phone, take a few seconds to explore these on your own blog’s Stats tab.
A quarterly review
When reviewing your stats, it’s tempting to focus on the here and now: how did I do today? How many views did yesterday’s post get overnight? Periodically, though, it’s wise to fight…
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